Effective Contingency Law Firm Marketing through an Agency

by | Mar 18, 2014 | Lawyers

Do you need to reach out to more clients in your area? Do you notice your return on investment from your marketing efforts decreasing? Don’t worry, help is available. If you’re the owner of a contingency fee law firm, you likely understand the importance of maintaining a steady flow of new clients. Having a volume practice is key to success in many contingency fee law practices. Contingency law firm marketing services through a reputable agency can help you reach the most potential clients at the lowest possible cost, producing a great return on investment and low cost per case. An agency can assist you with writing and producing TV advertisements, planning TV ad placement, media negotiations and buying, website design, SEO strategies, PPC, Remarketing, and more.

Advance Your Firm
Many legal firms operate on a contingency fee basis. Contingent-fees involve accepting payments from clients only if a law firm is able to obtain a favorable outcome for a client. Many clients prefer contingency fees, and for many clients, particularly low income clients, it is the only way the client could afford to hire an attorney. Contingency fee practices provide representation to many low income clients who may otherwise not be able to afford hiring an attorney. Contingency fee firms provide a great service to their communities. With many contingency fee practices, such as Social Security disability law, it’s important to handle a volume of cases in order to be profitable. It’s imperative that your advertising reaches as many potential clients, at the lowest possible cost.

TV Advertising & Rates
TV advertising is a great way to reach potential clients, and if done right, can be one of the most cost effective forms of advertising for contingency fee firms. Working with a specialized contingency fee law firm marketing agency will ensure that your legal services are intelligently and effectively advertised via TV commercials. A competent and experienced agency will create TV ads that produce calls and cases immediately. An agency will handle media buys on your behalf, and guarantee you receive better rates than you would if you were to advertise on your own. Accordingly, they’ll ensure you get the best possible rates by researching competitive media intelligence data and TV ratings data. Using their findings, they’ll help construct a workable advertising strategy that spreads the word about your services to as many potential clients as possible, producing the lowest possible cost per case.

Website Design & SEO
In addition to TV advertisements, a law firm marketing company will help you strengthen your website and optimize it for search engines. Regardless of the industry one works in, it’s important to maintain an up-to-date, well-designed website, with relevant content. Also, if you’re running TV commercials, your viewers will likely want to look up your website to learn more about your firm after viewing the TV commercial. Furthermore, keeping SEO in mind is also beneficial to your law firm, as it makes it easier for those interested in your services to find you via search engines, such as Google and Bing. A good law firm marketing company can also provide your firm with pay per click (PPC) and remarketing services, which can also be a cost effective way to reach potential clients, if done well.

Disability Law Marketing, LLC provides comprehensive marketing services to contingency fee law firms looking to expand their client base. Give them a call today at 877-444-7929, or visit website for more information.

Similar Posts